When thinking about the millionaire families of Mexico, perhaps some of the first options that may come to mind are those of Carlos Slim or the Hank, as their members are on the 2023 list of the richest according to Forbes. However, there are other dynasties, such as a very important one in Querétaro that cannot go unnoticed.
According to data from the Ministry of Economy, this entity of the country had international sales of 15,534 million dollars in 2022 and both the United States and China are the main buyers of the region.
Likewise, according to the State Competitiveness Index (IMCO) 2023, Querétaro is in the second place on the list, only one place below Mexico City, as it improved in the financial sector and also improved its perception of state corruption.
In addition, it is positioned in third place in infrastructure and in innovation it is among the highest places, so all these factors together make the entity a suitable place for entrepreneurs.
The process resulted in a consensus among the shareholders on the preferred alternative and a merger with Coca-Cola FEMSA. As a result of the merger, Grupo Fomento Queretano shareholders received 45.1 million series L KOF shares for a total added enterprise value of approximately MXN $7.6 billion (US $580 million).
Who is the richest family in Querétaro
Coca-Cola is one of the most important brands in the world, as throughout the generations it has managed to expand to different countries and Mexico is undoubtedly one of them.
When talking about the presence of this brand in the country, the surnames of the Garza Lagüera (in charge of Femsa) usually come out, but there is also another dynasty that since the beginning of the last century had permits to market the black soda.
It is the Ruiz Rubio family, who in 1912 started a bottling business in Querétaro and by 1944 it resulted in Mr. Roberto Ruiz Obregón founding Fomento Queretano.
The entrepreneur was born on June 3, 1904 in Amealco, Querétaro and from a very young age he collaborated with his family selling the homemade sodas that his sister Sarita Ruiz produced. He also worked at Ferrocarriles Nacionales de México where he was a telegraphist and station chief.
What is the history of the Ruiz Rubio family
According to Coca-Cola in 1927, Roberto Ruiz Obregón joined the project of distributing said product in the country. By 1938 he would have obtained the concession and a few years later Fomento Queretano would have been officially founded.
In 2011 the company agreed to merge with Femsa to standardize the bottling processes. This event was finalized in 2012 in a transaction valued at 6,600 million dollars and the shareholders of Grupo Fomento Queretano received 45.1 million shares for a total added value of approximately 580 million dollars.
In addition to this, the family was the founder of the supermarket chain Superq and milk Araceli.
It is known that of the other members of this dynasty, Federico Ruiz Rubio held the vice presidency of the board of directors of Grupo Fomento Queretano, also in 2006 he founded his business group called Grupo Roble.
La Jornada points out that Consuelo Ruiz Rubio has been president of the Club de Industriales and Guadalupe Ruiz Rubio headed the Patronage of the Autonomous University of Querétaro. In addition, Roberto Ruiz also came to lead Grupo Fomento Queretano.