Cofepris and Profeco confiscate 380,000 boxes of Kelloggs cereals prohibit sales in Mexico


Cofepris and Profeco confiscate 380 thousand boxes of cereals that present on their packaging ‘animated images and omission of seals’

For failing to comply with the labeling standard, the Federal Commission for the Protection against Sanitary Risks (Cofepris) and the Federal Consumer Attorney’s Office (Profeco) immobilized 380 thousand 149 boxes of Kellogg’s cereal.  

For example, the boxes presented “animated images and omission of seals” on their packaging, which are part of the provisions that came into force in 2020 with the NOM-051 standard for the labeling of pre-packaged foods and non-alcoholic beverages.  

Cofepris y Profeco inmovilizan 380 mil cajas de cereales Kellogg

They explained that it is:    

-Kellogg’s Corn Flakes  

-Granulated corn flakes added with vitamins and iron, Kellogg’s brand granulated breading  

-Puffed rice cereal with vitamins and iron, brand Kellogg’s Rice Krispies  

-Wheat, corn and rice cereal, with vitamins and minerals, natural flavor with whole grain Kellogg’s Special K Original brand  

-Wheat, corn, rice, oatmeal and wheat bran cereal with almonds, vanilla flavor with almonds and natural vanilla essence with whole grain, Kellogg’s Special K Balance brand  

-Wheat, corn, rice, oatmeal and wheat bran cereal with red berries, vitamins and minerals, blueberry and blackberry flavor with whole grain, Kellogg’s Special K brand Antioxidants  

-Wheat, corn, rice and oatmeal cereal mixed with flakes with chocolate flavor coverage and notes of latte coffee and whole grain, Kellogg’s Special K Energy brand.

Packaging irregularities

The product was immobilized in 75 points of sale, but also in the Kellogg’s distribution center located in El Marqués, Querétaro, where the largest immobilization was carried out with 371 thousand 067 pieces of product.  

Cofepris and Profeco affirmed that “these products were identified as they present irregularities in their packaging, such as omitting stamps of excess calories or added sugars and presenting legends or interactive images on products with warning stamps. The national regulation obliges to declare the nutritional information with clear, visible, indelible characters and in contrasting colors”. 


Mexico Daily Post