On Saturday, May 3rd, MAJA® SPORTSWEAR opened its 58th store in Paseo Querétaro, one of the city’s most dynamic shopping areas. With this opening, the brand continues to advance its physical expansion strategy in the Bajío region, a region that has shown a growing affinity with the MAJA® spirit: garments made for adventure, movement, and expressing authenticity.
This will be the second store in the city, joining the one already established in Plaza Ubika Milenio. Additionally, the brand plans to open two new locations: one near Anáhuac University, where it currently maintains an active collaboration, and another in Antea, the state’s most important shopping center.
The Bajío region occupies a strategic position within MAJA®’s growth plans, with a projection of reaching five stores in the state of Guanajuato and four in Michoacán. The latter is also among the top three states in online sales, motivating a physical expansion aimed at consolidating the connection with an already established digital community.
“El Bajío has become a key region for us. Brand acceptance has been extraordinary, and we feel we’re at a true turning point: consumers are ready to change, to adopt new brands that connect with their values and lifestyle. We’ve noticed a significant shift in customer mindset; more and more people prefer to buy products made in Mexico, and that fills us with pride.
Furthermore, we know that our offering stands out not only for its design, but also for the high quality of our clothing, materials, technology, and durability, which places us at a very high standard within the outdoor segment.”
“Growth means taking our adventure further,” and MAJA® is delivering on that promise. With more than 50 stores operating across the country, an expanding community, and a presence on digital platforms such as Amazon, Mercado Libre, Liverpool, and Coppel, the Mexican brand reaffirms its commitment to bringing its philosophy to more people and more regions.
Visit the new MAJA® Paseo Querétaro store: PB-27, Anillo Vial Fray Junípero Serra 7901, Santiago de Querétaro, Querétaro.
Source: dappermagazine
